The Naming Company Philosophy

The No-Nonsense Approach To Naming

The Naming Company takes a “no-nonsense” approach to finding the perfect name for you. We don’t add pseudo-scientific nonsense to complicate an already difficult process. We have no hidden agenda – you make the final decision so there’s no incentive to try and sell you on a name you don’t like. Our only goal is to help you arrive at a memorable, marketable name that will be a solid, defensible trademark. We want to do this as quickly and efficiently as possible and make the process as painless for you as we can.

We keep our fees low by eliminating expensive frills from our naming projects. We don’t employ scare tactics to trick you into paying for pretentious over-priced services you don’t need. We are direct and straightforward. We believe in serving the client above all.

We believe naming is mostly hard work. There are no shortcuts or quick fixes. The best way to find a good name is to put a large number of smart, talented, creative people to work on solving the problem.

We pride ourselves on dedicated customer service and on using the right tools for the job. The result is as complete and exhaustive an examination of the naming possibilities for your product or service as you are likely to find.

"What's in a name? That which we call a rose, by any other name would smell as sweet." -- William Shakespeare, Romeo and Juliet

"But without the name, would it sell?"

-- David Burd, The Naming Company